Privacy Policy

Last Updated: [Insert Date]

Welcome to UK Pool Essentials (“we”, “our”, or “us”). We are committed to protecting your privacy and handling your personal data with transparency and security. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website ukpoolessentials.com or make purchases from our Air Conditioning & Heat Pumps Store.

1. Information We Collect

We collect the following types of information:

• Personal Identification Information: Name, email address, phone number, billing/shipping address, and payment details when you make a purchase.
• Commercial Information: Purchase history, products viewed, and order details relevant to HVAC and pool equipment.
• Technical Data: IP address, browser type, operating system, and device information for security and analytics purposes.
• Usage Data: Pages visited, time spent on site, and navigation patterns to improve our services.

2. How We Use Your Information

We use your data for the following purposes:

• To process and fulfill orders for HVAC equipment, heat pumps, condensate pumps, and pool maintenance products
• To provide customer support for professional installation inquiries
• To improve our website and product offerings for commercial and residential customers
• To prevent fraud and ensure payment security (using PCI-DSS compliant systems)
• To send service-related communications and product updates (where consented)
• To comply with legal obligations related to commercial transactions

3. Data Sharing and Disclosure

We may share your information with:

• Payment Processors: Secure third-party services (Visa, MasterCard, PayPal) to complete transactions
• Shipping Providers: To deliver HVAC and pool equipment to your specified address
• Service Providers: Companies that assist with website hosting, analytics, and marketing (with strict data protection agreements)
• Legal Authorities: When required by law or to protect our rights and the safety of others

We never sell your personal data to third parties.

4. Data Storage and Security

We implement robust security measures appropriate for an HVAC and pool equipment specialist:

• 256-bit SSL encryption for all data transmissions
• PCI-DSS compliant payment processing
• Secure server infrastructure with restricted access
• Regular security audits and vulnerability testing

Data is stored within the UK/EEA unless international processing is necessary for order fulfillment. We retain personal data only as long as necessary for the purposes collected or as required by law.

5. Your Rights

Under GDPR and other applicable laws, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal requirements)
• Object to or restrict certain processing activities
• Withdraw consent for marketing communications
• Request data portability where applicable

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Enable essential website functions and shopping cart operations
• Analyze site usage to improve our HVAC and pool equipment offerings
• Remember preferences for returning commercial customers
• Provide relevant product recommendations

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

7. International Data Transfers

As a global supplier (excluding certain regions), we may transfer data outside the UK/EEA only when necessary for order processing. All transfers comply with applicable data protection laws using Standard Contractual Clauses or other approved mechanisms.

8. Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on our website with a revised “Last Updated” date.